Among the most prestigious and marketed in the world, Absolut Vodka has a history that few people know.
It all began at the end of the 1800s in a small village in Sweden, Auhus, with Lars Olsson Smith who, still teenager, already controlled a third of the vodka produced in Sweden. Furthermore he invented the method still used for the distillation of Absolut Vodka, which was then shared by himself.
Lars Olsson Smith not only revolutionized the methods of vodka production, which was produced in Sweden as early as the fifteenth century, but also exploited numerous marketing strategies to achieve his current global success: an emblematic example was the opening of a shop for the sale of Absolut Vodka next to its own distillery, thus bypassing the monopoly of alcohol in Stockholm.
Absolut Vodka's success expanded from there to reach southern Sweden and then other countries. Smith died in 1913 and in his place took the reins, in 1970, the former president of the Swedish Wine and Spirit Corporation Lars Lindmark. He thought it best to place Absolut Vodka in the American market, completely revolutionizing its packaging, achieving great success. Within a few years, Absolut Vodka became the best-selling vodka in the United States and began to be exported to the rest of the world.