The name ISH stands for Irresistible Scandalous Hallmark and the central theme of their advertising campaign is fetishism.


Born from the mind of Ellen Baker, owner of the Bristol Bar in Madrid, the Ish is distilled five times and finds many points in common with Spanish gins: the 12 botanicals are macerated for 24 hours before starting distillation; after two weeks of rest, however, the concentrate is mixed in such a way that the spices are perfectly mixed in the distillate.
Distillates have different alcoholpercentages. So, we have defined a parameter allowing you to better understand and compare different prices. This parameter is calculated by dividing the bottle price by the alcohol content. The alcohol content (or strength) is the amount of pure alcohol (ethanol) contained in the distillate.
This parameter indicates the price of a single 4cl dosage of distillate. It is calculated by dividing the price of the bottle by its quantity (expressed in cl), then multiplying by the centilitres of the recommended single dose, as average in cocktail recipes.