If we say rum, what comes to mind? Tropical islands, palm trees and Caribbean music, right? Well, from today, thanks to Avola Rum and its innovative project, this word will also make you think of Sicily.


Perhaps not everyone knows that rum in Sicily is nothing new, on the contrary: suffice it to say that sugar cane was brought to the island by the Arabs in 800 A.D., and was cultivated there until around 1600, when for climatic reasons it disappeared everywhere except in the feud of Avola. Here, the Marquises Pignatelli Aragona Cortes continued to produce sugar and then, from 1700, also rum, fermenting and distilling the pure cane juice - or cannamela, in dialect.
It was Corrado Bellia, an entrepreneur from Avola, who rediscovered this centuries-old tradition. After finding some historical evidence of the deep connection between Sicily and sugar cane, he decided to realise a dream that had been fermenting in his head for years and went back to distilling, thus making the Vallo di Noto, already famous for its wines and nero d'Avola, also a land of rum.
Distillates have different alcoholpercentages. So, we have defined a parameter allowing you to better understand and compare different prices. This parameter is calculated by dividing the bottle price by the alcohol content. The alcohol content (or strength) is the amount of pure alcohol (ethanol) contained in the distillate.
This parameter indicates the price of a single 4cl dosage of distillate. It is calculated by dividing the price of the bottle by its quantity (expressed in cl), then multiplying by the centilitres of the recommended single dose, as average in cocktail recipes.