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Fresh: the new rum for mixing by Hampden Estate
Hampden Estate Fresh is the new White Pure Single Rum from the historic Jamaican distillery, created specifically for contemporary mixology. The name refers to the term traditionally used at Hampden Estate to describe the spirit straight from the still: fresh, in fact, before it has even been aged in casks.
Bottled at 42°, Fresh brings Hampden’s instantly recognisable character to the glass in a more accessible and versatile form. The aromatic profile typical of the distillery’s rums – intense, fruity and distinctly Jamaican – is preserved, but presented at an alcohol content designed to strike a balance in cocktails.
Hampden Fresh was therefore created with a specific aim: to bring the identity of Hampden Estate to cocktails, offering bartenders and enthusiasts a white rum that retains its own character even when combined with citrus fruits, sugar, soda and other ingredients.
