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Negroni: the most international of Italian cocktails
Italian creativity and international success: this is the winning formula of Negroni, one of the world's most popular cocktails.
Its birth dates back to 1919, in Florence, thanks to Count Camillo Negroni, an iconic character of the time. An elegant polyglot, fencing master, gambler and lover of mixed drinks, the gentleman was a regular at the Caffè Casoni in the central Via de' Tornabuoni. Here, the barman Fosco Scarselli had as his speciality the Milano-Torino, a cocktail very much in vogue at the time, but it often happened that the histrionic Count Camillo would step up to the bar. So it was that, one day in May, the count decided to modify that classic cocktail, based on red Vermouth, Bitter and soda. During his long and frequent trips to London and New York, he had fallen in love with gin, and so he had the happy intuition to replace the soda precisely with gin, thus creating a sort of strengthened version of the Americano. As a distinctive finishing touch, a half slice of orange. The Negroni Cocktail was born.
From Florence, the fame of the new cocktail began to spread rapidly: at first, patrons asked for an Americano in the style of Count Negroni, then simply a Negroni. The king of the Negroni Mauro Mahjoub, bartender and teacher as well as founder of the Negroni Bar in Munich, says that this cocktail appeared in the recipe book of the Floridita in Cuba in 1939, under the name Negrone, while in 1949 it was mentioned in a Spanish book. Another authority on the subject is Luca Picchi of the historic Caffè Gilli in Florence, who has written a book on the subject: Negroni Cocktail, an Italian Legend, and who every day offers his Negroni and the infinite variations created all over the world. From the Cardinale at the Hotel Excelsior in Rome in 1950, in which the red Martini is replaced with Dry, to the Negroni sbagliato created by Mirko Stocchetto of the Bar Basso in Milan, the day he swapped Brut sparkling wine for a bottle of gin. Not forgetting the Negrosky, with vodka instead of gin, and the Tegroni, based on tequila, both created by Mauro Mahjoub.
The glass - this must be a low tumbler and must be chilled before starting: just fill it with ice, remembering then to carefully remove the melt water.
The mixing - the Negroni is prepared directly in the chilled glass. First you fill it with ice, then pour in the components: gin, red Vermouth and Bitter, strictly in that order, because gin is perfect for mixing the ingredients, while Bitter has a dense consistency, which would not allow the other components to mix perfectly. Finally, stir gently with a long teaspoon, and garnish with the orange slice.
The pairing - Negroni's intense flavour makes it perfect with spicy or fried food.
3 cl Empire Gin
3 cl Dolin Vermouth Red
3 cl Campari Bitter
A half slice of orange
Place ice in the glass and pour the three ingredients in order. Stir and garnish with an orange slice.
OUR PRODUCTS
