Herradura was founded in 1861 by Feliciano Romo at Amatitàn, a town located about 10 kilometers from the city of Tequila in the state of Jalisco. Legend has it that while Feliciano Romo was looking for the ideal place to build the distillery, he found a horseshoe, always considered a lucky charm, so he decided that this would be the ideal site for his activity.


Herradura owns all the agave plantations from which their tequila is produced: ferments, distills, ages and bottles the entire range, without the addition of additives, colorings or sweeteners.
Thanks to an idea of Feliciano Romo's wife, Gabriela de la Peña, Herradura was the first hacienda that, in 1974, began producing the reposado, tequila 11 months old. Their first production of tequila añejo dates back to 1962, aged for two years in oak barrels.
Distillates have different alcoholpercentages. So, we have defined a parameter allowing you to better understand and compare different prices. This parameter is calculated by dividing the bottle price by the alcohol content. The alcohol content (or strength) is the amount of pure alcohol (ethanol) contained in the distillate.
This parameter indicates the price of a single 4cl dosage of distillate. It is calculated by dividing the price of the bottle by its quantity (expressed in cl), then multiplying by the centilitres of the recommended single dose, as average in cocktail recipes.