Contrattino Aperitivo Bitter Bio24 bottles of 20cl

Contract a revival of the famous Contract Tonic 

At the turn of the 1930s, Contratto, founded in Canelli in 1867, began to offer the market what we can in fact consider to be products designed for mixing, such as the Contratto Bitter (1933) and the Contratto Aperitif (1935). The company's foresight also led to the creation of what can be considered to all intents and purposes the ancestors of the modern ready-to-drink. We are talking about the aperitif tonic normal G. Contratto Canelli  born in 1936, a product that was a great success also thanks to the image and poster work that was built around it. Famous is the smiling man with a glass in his hand commissioned from Mario Gros, a painter, advertising poster artist and graphic designer. In the 1950s, the tonic normal was followed by two declinations - Tonic Normal and Tonic Bitter - advertised as "the aperitif of connoisseurs".