Sailor Jerry the spiced rum inspired by the famous tattoo artist Norman Collins.
Made with selected Caribbean barrels with the addition of four spices: cinnamon, cloves, vanilla, ginger and a final lime infusion, according to Norman's secret recipe, who used to flavor his rum blend with a mix of herbs and spices. The recipe was found only after his death and was jealously guarded by his daughter, until the rights were transferred to William Grant.

To be used in mixing in typical tropical cocktails and in punches, where the main ingredient is Spiced Rum.

Born on the West Coast in 1911, Norman Collins soon earned the nickname Jerry after his father noticed a similar disposition between the young troublemaker and the family's short-tempered donkey. It was during his travels to the Far East that Jerry developed a real fixation for Asian culture, art and imagery. Following his stint in the Navy in the late 1930s, Collins decided to settle on the then remote island of Oahu, Hawaii. Hence, the beginning of it all: his small tattoo studio on Hotel Street, in the Chinatown neighborhood, would soon become the destination of millions of soldiers and sailors, generally accustomed to living up to every 48-hour license at the port of Honolulu. From then on, Norman Collins would be known only as Sailor Jerry.