Luca Gargano, owner of Velier, tells Rhum Rhum mission: "The desire to produce a great rum, a rum of the past, distilled in the Père Labat stills, which in 2000 could give me the same sensations I felt when I discovered Saint James Rhum 1885 in a small warehouse of Saint Rose, bottled in Bordeaux in 1952.


An idea, perhaps more than an idea, a dream, an unspecified impulse that simmered under the embers and began to take shape when I first arrived in Marie-Galante at the end of the last century.
Thanks to Dominique Thierry, Gianni Vittorio Capovilla and my brother Paolo, this dream came true. Rhum Rhum is the best Rhum Agricòle in the world for the simple reason that it takes all the variables of production to excess, it is a study in technique, it is an experiment.
It is not comparable to any rhum that has ever been produced to be marketed. It stems from the intention to produce the best rum possible."

The story of Rhum Rhum is the story of a passion, Luca Gargano's for the Caribbean, born when, very young, he visited a world that was still uncontaminated and very rich in terms of rum. Over the past thirty years, after witnessing the gradual disappearance of sugar cane and the closure of so many distilleries, Luca has matured an ever-stronger desire, that of producing a great rhum as it once was, a 'rhum-rhum', in fact.
A dream favoured by two encounters: the one with the uncontaminated island of Marie Galante and therefore with Dominique Thierry, owner of the Bielle distillery, which still produces rum at 59° as in the Antilles of the 1970s; and the one with Gianni Capovilla, one of the best distillers in the world.

In 2005, Luca and Gianni went together to Marie Galante to meet Dominique Thierry: an intense dialogue began between distillers with completely different mentalities and backgrounds, who, however, understood each other right away, between a dive and a chaudage in Grand-Bourg. The dream begins to come true.
Rhum Rhum is the only rum in the world produced from pure fresh sugar cane juice, unlike other rhum agricoles, which dilute the cane juice with water by 50% to lower the sugar content. The sugar cane, which is still naturally grown, is among the best in the world and includes old qualities that have disappeared from other Caribbean islands, as well as the legendary B 47.259 and the prized canne rouge.
The cane juice is fermented in temperature-controlled 'cuves' for between seven and nine days, giving Rhum Rhum an excellent richness and aromatic complexity. The fermented must is then distilled twice by Gianni Capovilla; a first simple distillation and a second repassing distillation, which removes the heads and tails. The distillation takes place in two copper, bain-marie stills, designed by Capovilla and made in Germany by the craftsman Müller. Before bottling, the white rum rests for a year in stainless steel containers, while the product intended for ageing is placed in 228-litre French oak barrels. Today, Rhum Rhum is produced at the Père Labat distillery in Marie Galante using the same stills.
Distillates have different alcoholpercentages. So, we have defined a parameter allowing you to better understand and compare different prices. This parameter is calculated by dividing the bottle price by the alcohol content. The alcohol content (or strength) is the amount of pure alcohol (ethanol) contained in the distillate.
This parameter indicates the price of a single 4cl dosage of distillate. It is calculated by dividing the price of the bottle by its quantity (expressed in cl), then multiplying by the centilitres of the recommended single dose, as average in cocktail recipes.