
The great aperitif classic and father of the Negroni, the Americano is a cocktail 100% made in Italy. Bitter Campari, red Vermouth and soda: these are the three ingredients that make it up.
As is often the case with cocktails, the origins of the Americano are also controversial: one theory holds that it was a variant of the famous Milan-Turin drink, which was popular with American tourists travelling to Italy in the early decades of the 20th century. The term 'American' could also refer to the way of drinking in vogue in the United States at the time, i.e. 'on the rocks', in old-fashioned glasses.
Another version traces it back to the 1930s and the legendary figure of boxer Primo Carnera, who became heavyweight champion at Madison Square Garden in New York in 1933. Italian then naturalised American, Carnera was called 'the American', and the drink would be an homage.
The American also enjoys an illustrious citation: it was in fact the first cocktail to be requested by James Bond in Casino Royale, Ian Fleming's first novel dedicated to the immortal 007.
Today, with the great variety of Vermouth and Bitter available on the market, it is possible to range in search of our perfect flavour. One idea, for example, is to add half an amount of one Vermouth and half of another: a cocktail within a cocktail.
Another slight variation of the Americano involves adding two drops of Tabasco and 3 drops of Angostura, to give the drink a more aromatic touch.


- 3 cl Campari Bitter
- 3 cl Mulassano Vermouth Rosso
- Fever-Tree Soda Water
It is prepared by directly mixing the ingredients in an old-fashioned glass filled with ice and completed by adding soda water and half an orange slice.
Distillates have different alcoholpercentages. So, we have defined a parameter allowing you to better understand and compare different prices. This parameter is calculated by dividing the bottle price by the alcohol content. The alcohol content (or strength) is the amount of pure alcohol (ethanol) contained in the distillate.
This parameter indicates the price of a single 4cl dosage of distillate. It is calculated by dividing the price of the bottle by its quantity (expressed in cl), then multiplying by the centilitres of the recommended single dose, as average in cocktail recipes.