Suze

France

In 1885, Fernand Moureaux inherited a family distillery in Maisons-Alfort. To save the company from the brink of bankruptcy, he joined forces with Henri Porte, the son of his bank manager, to create a new aperitif. The two believed in the future of chilled aperitifs and in the potential to enhance a brand, so they went against the tide and revolutionised the aperitif: instead of basing it on wine, they used a plant... gentian!