Velier represents one of the biggest and most relevant realities in the Italian distribution and importation of distillates, especially whiskies and rums. It was founded in 1947 by Casimiro Chaix who, at the time, worked in the French Consulate in Genoa.


From 1953 to 1983, this small family company specialized in the import and distribution of wines, champagne and liqueurs, exploiting the potential of the port of the Ligurian capital.
In 1983, at the age of 25, Luca Gargano acquired some Velier shares and under his influence the company began to specialize in the importation of exceptional distillates such as the legendary stock of St James Rum distilled in 1885 discovered by Luca in 1991. Since then these selections of rum have multiplied and led to the emergence of exceptional ranges.




Distillates have different alcoholpercentages. So, we have defined a parameter allowing you to better understand and compare different prices. This parameter is calculated by dividing the bottle price by the alcohol content. The alcohol content (or strength) is the amount of pure alcohol (ethanol) contained in the distillate.
This parameter indicates the price of a single 4cl dosage of distillate. It is calculated by dividing the price of the bottle by its quantity (expressed in cl), then multiplying by the centilitres of the recommended single dose, as average in cocktail recipes.