Fair is an independent brand of spirit that since 2009 has been dedicated to sustainable trade in quality products that reflect certain ethical standards throughout their production process.
Fair is the world's first Fairtrade-certified alcohol brand, a global movement to alleviate poverty in economically, socially and environmentally sustainable ways.

For the realization of the Fair Gin are used exclusively juniper berries from Uzbekistan and are purchased by a cooperative that brings together 3050 micro producers helping their development and sustainability. In addition, the recipe calls for cardamom and coriander from Samarkanda, angelica and grains of paradise (a spice belonging to the ginger family).