The Macallan 15 Y.O. Double Cask 2024

The Macallan distillery, owned by Edrington, has collaborated with designer David Carson to rethink the design of the Double Cask, Sherry Oak and Colour collections, creating a new visual identity that combines tradition and contemporary vision: the project, which follows Carson's creative direction for the Colour Collection in 2023, draws inspiration from the balance between sherry and oak that defines the aromatic profile of Macallan whiskies, as well as the iconic shape of the distillery, with its distinctive undulating green roof that has influenced the new profile of the bottle.

Distinctive elements remain, such as the triangular label on the shoulder, symbolising the Spanish 'Sherry Triangle' where the sherry-seasoned oak barrels originate, while the back introduces a new symbol dedicated to the types of barrels to illustrate the aromatic contribution of American and European oak. The restyling is completed by advanced anti-counterfeiting technology, an informative QR code and a richer visual narrative, designed to express the complexity and evolution of the brand, with the new design to be gradually introduced in the Timeless Collections during 2025.